Beauty Industry

CVS Expands its Bath and Body Line

The brand now includes products with new scents, developed by perfumers.

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By: Jamie Matusow

Editor-in-Chief

CVS/pharmacy has added new products to its fragrance and body care line, Essence of Beauty.

The expanded bath and body collection, which is available exclusively at CVS/pharmacy, now includes four new body sprays with new fragrances, created by renowned perfumers.

“Since its launch 10 years ago, Essence of Beauty has consistently been one of the best-selling fragrance and body care brands at CVS/pharmacy,” said George Coleman, vice president of Store Brands, CVS/pharmacy.

Coleman continues, “By partnering with some of the best master perfumers in the industry to create new fragrances and enhanced formulas exclusively for our customers, we’ve developed an extensive line of high-quality products that offer at-home indulgence while maintaining the accessibility and affordability that shoppers have come to expect from CVS/pharmacy.”

CVS’s best-selling fragrance lines – Sweet Paradise, Cool Rain, Sensual Night, Island Dream, Citrus Coconut, Japanese Garden, Lilies & Freesia, Sun Blossom, and White Lavender – have been refreshed with new formulations and packaging.

Plus, the Essence of Beauty Fine Fragrance Collection, which consists of fourteen distinct scent offerings, has four new master-crafted scents:

Secret Woods, which contains pomegranate, jasmine petals, and vanilla musk.

Forever Paris, which contains Parisian roses, tulips and notes of strawberry.

Wind Kissed, which contains cotton flower, mimosa and white amber.

In The Tropics, with pink grapefruit and juicy pomelo mixed with wild agave, cyclamen flowers, and sandalwood cream.

CVS’s product lineup also includes the new Shea Indulgence Shea Butter Treatment – with shea butter, coconut milk, and vanilla.

All fragrances are available in a variety of products, including Fine Fragrance Body Mists, Bath & Shower Gels, Body Lotions, Body & Hand Creams, and Travel Collections. Prices range between $1.99 and $12.99.

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